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Top stories from around the Web— 9.8.2010
Texas Health Moms
As our kids head back to school, what will we do with all of our “free” time? The Texas Health Moms blog is dedicated to the experience of being a mom and offers advice from their health experts at Texas Health hospitals. It shares real stories about motherhood and tackles issues, such as the death of a family pet (a chicken), a son going off to college, and tips on helping children deal with school bullies. —Holly Potter
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Ragan Communications
As far as underlying Twitter philosophies go, this question is perhaps one of the more intriguing, says Ragan Communications. “But it’s only a part of Bon Secours Medical Center’s aggressive and highly successful social media strategy.” Read more here about how the hospital became more involved with Twitter, Facebook, and other social media outlets.
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Get in Front Blogging
PR pros love to debate which social media tools are fleeting trends—fads even—but there’s little talk about which trends never go out of style. PR pro and PR Daily contributor Susan Young applied her 25 years of experience in news media, PR, and communications to create this list of timeless trends in the world of public relations. — PR Daily
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Must ReadA marketing expert outlines 10 things to attract and enlighten journalists.
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Smart Blogs
You may not think of clinical professional associations as being hip to Web 2.0. But here’s one that’s got a pulse on social media. The American College of Cardiology recently launched a private social network for its members. CardioSource.org gives cardiologists a place to “add content and start conversations with one another.” With a regular blog and an active presence on Facebook, Twitter, and LinkedIn, this is one group that’s jumped head first into social media. Do you know of other clinical societies that have made the leap? —Melissa Tizon
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HMC News
Do you want to learn how to use Facebook for your hospital? We’ve got the webinar just for you. We’re doing a re-broadcast of one of our most popular healthcare webinars. Ryan Squire, from OSU Healthcare, will also take all your new questions at the end of the re-broadcast and talk about the new changes with Facebook.
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Social Media Today
Are you guilty of any of these 13 social media mistakes? We hope not. But this list is a good refresher of what you shouldn't do. Here is one: “#Placing a #hashtag #before #each #word of a #tweet.”
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Online it ALL Matters
For 50 percent of the population, reading is a difficult task. A recent study from the Office of Disease Prevention and Health Promotion said that people not only struggle to read websites, but also have difficulty retaining and managing new information when moving through a website. What can you do to help? These 5 steps will help you figure out a plan. Here is one: "Use short chunks of text and bulleted lists. This may seem obvious to the experienced Web writer, but according to this study, users skipped over any paragraph more than three sentences,” says Online it ALL Matters.
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 4 key ways to monitor your hospital online...
Want to boost visitors to your hospital's blog? Try cute & cuddly...
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Copy Blogger
In the blogosphere, the secret to publishing a successful blog is not necessarily what you know, but how many people know you, writes Copyblogger’s Dean Rieck. “In other words, success isn’t necessarily about competence,” he writes. “It’s often about likeability. People like to spend time with people they like. The same applies to blogs. Success often depends on likeability. How you come across. Your vibe. Your attitude and personality.” He offers seven tips for upping your popularity. — PR Daily
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Videos
CFO Alfred Lin explains why allowing employees to blog helps create a culture of transparency.
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Featured Products
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SOCIAL MEDIA IS EXPLODING IN HEALTH CARE COMMUNICATIONS!
You know Twitter, Facebook, YouTube, blogging and other social media channels have changed forever how health care companies talk to patients, employees and stakeholders.
Don't miss The 2nd Annual Social Media Summit Health care public relations, marketing and internal communications September 27-29, 2010 • Mayo Clinic, Jacksonville, Fla. REGISTER HERE
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