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• 7 secrets of running a wildly popular blog

  In the blogosphere, the secret to publishing a successful blog is not necessarily what you know, but how many people know you, writes Copyblogger’s Dean Rieck. “In other words, success isn’t necessarily about competence,” he writes. “It’s often about likeability. People like to spend time with people they like. The same applies to blogs. Success often depends on likeability. How you come across. Your vibe. Your attitude and personality.” He offers seven tips for upping your popularity. —PR Daily

• 5 steps to make your hospital website easier to read

  For 50 percent of the population, reading is a difficult task. A recent study from the Office of Disease Prevention and Health Promotion said that people not only struggle to read websites, but also have difficulty retaining and managing new information when moving through a website. What can you do to help? These 5 steps will help you figure out a plan. Here is one: "Use short chunks of text and bulleted lists. This may seem obvious to the experienced Web writer, but according to this study, users skipped over any paragraph more than three sentences,” says Online it ALL Matters.

• A social networking site just for cardiologists

  You may not think of clinical professional associations as being hip to Web 2.0. But here’s one that’s got a pulse on social media. The American College of Cardiology recently launched a private social network for its members. CardioSource.org gives cardiologists a place to “add content and start conversations with one another.” With a regular blog and an active presence on Facebook, Twitter, and LinkedIn, this is one group that’s jumped head first into social media. Do you know of other clinical societies that have made the leap? —Melissa Tizon

• Healthcare communicators talk to moms about health

  As our kids head back to school, what will we do with all of our “free” time? The Texas Health Moms blog is dedicated to the experience of being a mom and offers advice from their health experts at Texas Health hospitals. It shares real stories about motherhood and tackles issues, such as the death of a family pet (a chicken), a son going off to college, and tips on helping children deal with school bullies. —Holly Potter

• 10 PR trends always in vogue

  PR pros love to debate which social media tools are fleeting trends—fads even—but there’s little talk about which trends never go out of style. PR pro and PR Daily contributor Susan Young applied her 25 years of experience in news media, PR, and communications to create this list of timeless trends in the world of public relations. —PR Daily

• Create a Facebook page that patients will 'like'

  Do you want to learn how to use Facebook for your hospital? We’ve got the webinar just for you. We’re doing a re-broadcast of one of our most popular healthcare webinars. Ryan Squire, from OSU Healthcare, will also take all your new questions at the end of the re-broadcast and talk about the new changes with Facebook.

MyRagan

Your Daily Buzz

• Do you still have a print publication?

  MyRagan-ites continue to discuss the importance of print publications at their organizations, along with strategies for print. Take a look and weigh in.

• How to use symbols in your photographs

  Photography instructor Phil Douglis takes us to the New York Stock Exchange for this lesson about corporate photography.

• What 'old school' communication tools do you miss?

  One MyRagan-ite fondly remembers the days when she used Wite-Out. What about you?

• 3 reasons communicators need a Google Voice account

  A MyRagan-ite, afraid Google will eliminate Google Voice, explains why it's a great app for business people.

• Does your company have a mobile intranet?

  According to one report, 30 percent of intranets this year have mobile components.

• When's the best time to write?

  A MyRagan-ite wants to know when your creative juices are most potent.