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AAOS recognized for savvy Internet presence
The American Academy of Orthopaedic Surgeons was awarded a silver CLIO award for the Academy’s year-long campaign of “75 Years of Orthopaedic History.” The social media savvy campaign told stories of patients through pictures, videos, books, artwork and the Web. Here are some highlights from the Web site: historical interviews, a digital timeline and movies. “When you have emotional stories of people healing, compassionate surgeons and a whole lot of written and oral history from which to pull – you have all the ingredients for a campaign that honors the profession and the orthopaedic surgeons themselves,” says Sandra Gordon, director of public relations. “For us it was an opportunity of a lifetime to create amazing programs and tell some very compelling stories.”
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