Think Tank

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  A PR Insider's Guide to Video

  · "Web Video: Endless Possibilities" - We are a visual society. People want to "see," more than they want to "read." And the possibilities are endless. Join Kendra Wright, Director of Production, as she breaks down how communication professionals can take advantage of this exciting and highly versatile medium.

  · "Cross-Platform Media: The Time is Now" – Americans are consuming more media across the Web, Television and Radio. This means that professional communicators need to consider executing their campaigns cross-platform. What’s that mean? Medialink CEO Larry Moskowitz explains.

  Cross-Platform Media, television, Web Video, Larry Moskowitz, campaigns
  Sponsored by: Medialink
  Date: 6/2/2009
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  Social Media and PR

  Social media is transforming public relations more dramatically than you may think. Learn how the field is changing and how you can stay ahead of the curve.
  
  Social Media, Public Relations
  Sponsored by: Institute for Public Relations
  Date: 5/25/2009
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  The Five Deadly Sins of B2B Marketing

  Five Deadly Sins:  This paper probes the five most common mistakes made by marketers and suggests strategies that can convert these transgressions into competitive advantage.
  Marketing, How to Pitch
  Sponsored by: Tiziani Whitmyre
  Date: 5/17/2009
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  The ‘Ad Value’ of PR?

  How to identify the best method of proving your department’s worth and effectively quantify the efforts of your PR operation.
  
  Public Relations, ROI
  Sponsored by: CARMA International
  Date: 5/12/2009
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  Media & PR Ethics: The Pot Calls the Kettle Black

  The mass media accuses PR professionals of being unethical, but journalists are not always as innocent as they lead people to believe.
  
  Public Relations, Media Relations
  Sponsored by: CARMA International
  Date: 4/19/2009
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  ROI Marketing: The New Opportunity for Growing Companies

  ROI Marketing: Tiziani Whitmyre’s ROI Marketing white paper discusses a new process that dramatically improves lead generation in a way that can be measured and optimized.
  
  Marketing, ROI
  Sponsored by: Tiziani Whitmyre
  Date: 4/14/2009
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  Sweeps? SMTs Break Through

  Sweeps used to be one of the hallmarks of the television season: hyped new network entertainment series, investigative local news reports, celebrities galore. Not so much anymore, as we explain in this segment, in addition to other insights on how the business of television has changed and how PR pros can achieve better SMT success.
  sweeps, television
  Sponsored by: Medialink
  Date: 4/6/2009
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  Staying Ahead of the Changing Media Landscape: Rebuilding for the New Realities

  Get the tools and tactics you need to stay ahead of the changing media landscape and successfully build relationships that will move your PR strategy forward.
  Public Relations, How to Pitch, Media Relations
  Sponsored by: Vocus
  Date: 4/5/2009
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  ROI of PR & Corporate Communication

  What is the return on investment from public relations and corporate communication, and how can it be measured?
  
  Public Relations, ROI
  Sponsored by: CARMA International
  Date: 3/30/2009
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  The Impact of PR on the Media

  Learn your place in the world of information dissemination as mass media shrinks and public relations grows.
  
  Public Relations, Media Relations
  Sponsored by: CARMA International
  Date: 3/26/2009

MyRagan

Join the conversation.

• Do you still have a print publication?

  MyRagan-ites continue to discuss the importance of print publications at their organizations, along with strategies for print. Take a look and weigh in.

• How to use symbols in your photographs

  Photography instructor Phil Douglis takes us to the New York Stock Exchange for this lesson about corporate photography.

• What 'old school' communication tools do you miss?

  One MyRagan-ite fondly remembers the days when she used Wite-Out. What about you?

• 3 reasons communicators need a Google Voice account

  A MyRagan-ite, afraid Google will eliminate Google Voice, explains why it's a great app for business people.

• Does your company have a mobile intranet?

  According to one report, 30 percent of intranets this year have mobile components.

• When's the best time to write?

  A MyRagan-ite wants to know when your creative juices are most potent.