Wednesday, August 18, 2010 1:22:52 PM by WorrelldPeace
What a load. "Tap into the best minds"?? Today, as I watch this, the content displayed directly to the right of this video is about "Ghost-tweeter" Annie Colbert. She is the person hitting the keys when that "great mind" Guy Kawasaki "tweets". I'm no fan of G.K. anyway, but if I want to know what Guy is thinking, the reading whatever random 120 characters seem important to Annie Colbert does not sound like a good use of time. Buyer beware.
Ghost-tweeting isn't exactly a new phenomenon, but it's not something people know much about. We sat down with freelance writer, Annie Colbert, who ghost-tweets for Guy Kawasaki, founder of alltop.com, to discuss why you should be employing this supernatural tactic to keep up with the conversation on Twitter.
Loss of control? Lack of resources? Or just plain old stuffiness? New York Times columnist David Pogue authored the newspaper's first personal technology blog and watched as the The Gray Lady overcame its own fears.
Jeanette Gibson, director of global social media, explains how Cisco creates content that's easily digestible, or "snackable" for employees, be it a video, podcast or blog.
Silvia Davi, vice president of corporate communications at NASDAQ OMX, explains how companies can benefit from the MarketSite's tower, event space and broadcast studio in Times Square.