Cisco creates "snackable" content for employees

Jeanette Gibson, director of global social media, explains how Cisco creates content that's easily digestible, or "snackable" for employees, be it a video, podcast or blog.



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Wednesday, July 14, 2010 12:16:11 PM by Anonymous
Great info! I have a question about producing this video. Was this made with a Flip camera? You can tell that it was windy when this video was filmed but yet you dont hear any of that. Did the speaker have an external mic? The Flip camera that I have doesn't accommodate external mics. Just wondering how to get around some of those issues. Thanks!
Wednesday, July 14, 2010 12:43:31 PM by Anonymous
30-60 minute videos? Um...yep, I would say that's not digestable. Yikes.
Thursday, July 15, 2010 4:43:14 PM by Jonny (video guy)
This video was filmed with a Canon Vixia HV40, which is a handheld HD Camera. The audio was captured using Sony lavaliere microphones that connect to the camera. Don't know if you can tell, but there was a car alarm that was continually going off in the parking lot behind us and ruining our takes! Always an adventure when you're filming live...
Monday, July 26, 2010 5:54:49 PM by Mike Brice
That is the one misleading thing about Flip video - it has terrible sound. I think all video done by Cisco and about Cisco should have to be done on a Flip - that will encourage them to add a mic jack.

I wish I had waited to purchase my camera until after the Ragan workshop, because I would have bought a Kodak Zi8, which has a mic.

As communication professionals, we see these videos, and expect we can do them with Flips, but in reality, that's not the case. If this video would have been done with the Flip, the wind noise would have made it unusable.
Wednesday, July 28, 2010 1:42:55 PM by Jonny (video guy)
Good points, Mike. Here's a video Mark Ragan shot a while back using a Flip Cam: http://bit.ly/1822nd

The sound is certainly useable, but it can't compare to the quality achieved from the more high-end products. That's where it comes down to how much you're willing to invest. As a cheap option, though, Kodak's Zi8 has to have the edge because of the external mic jack.
Friday, July 30, 2010 1:29:32 PM by PRLarry
Flip audio is fine for an on-the-fly "keeping it real" interview environments such as Mark's UK shoot.

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