Ghost-tweeting isn't exactly a new phenomenon, but it's not something people know much about. We sat down with freelance writer, Annie Colbert, who ghost-tweets for Guy Kawasaki, founder of alltop.com, to discuss why you should be employing this supernatural tactic to keep up with the conversation on Twitter.
Loss of control? Lack of resources? Or just plain old stuffiness? New York Times columnist David Pogue authored the newspaper's first personal technology blog and watched as the The Gray Lady overcame its own fears.
Jeanette Gibson, director of global social media, explains how Cisco creates content that's easily digestible, or "snackable" for employees, be it a video, podcast or blog.
Silvia Davi, vice president of corporate communications at NASDAQ OMX, explains how companies can benefit from the MarketSite's tower, event space and broadcast studio in Times Square.
Reporter Stacy-Marie Ishmael details how and why she uses Twitter, her advice for PR pros, and what irks every journalist in this wide-ranging interview.
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