Don't let social media sheriffs intimidate you

Despite what the so-called experts claim, social media is not always about "the conversation"; it's about what works for your organization.
 



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Tuesday, December 01, 2009 2:37:12 PM by Judy Dunn
This was great. Just had a so-called SM expert (just became one, like 4 months ago) publicly display one of my tweets, totally out of context, on his blog, saying it was a "bad example." It was an @ reply to someone who had publicly asked for my feedback on the first issue of his newsletter. And all because it got posted on LinkedIn, too, where some people "might not understand what she was tweeting about."

Grrr!
Tuesday, December 01, 2009 3:01:35 PM by Tish Grier
Hi Markinteresting, but I would have liked to have heard a bit more about what got you all steamed.

From my perspective in soc. media (as someone who started as a "professional blogger" way back on '06 when there were few of us that actually got paid for it, did "conversational marketing" etc.) I get a lot peeved by the people who say exactly what you mentioned ("it's about the conversation") without really knowing where that idea came from. Most have no clue that the origin is "The Cluetrain Manifesto" where the original phrase is "Markets are conversations." The important word in that is "markets" by which the Cluetrain authors did not mean "marketing."

I run into them a lot out here....

Anyone who quotes a paraphrase of a concept and has no clue about the importance of the original conceptwell, that's another rant in itself.

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