Top Stories — 9.8.2010
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The Harte of Marketing:
Which topics are you sick of reading online? Last week, communications consultant Shel Holtz urged his readers to end the assault on social media gurus. It’s a tired conversation, he said. And it’s led by — people claiming to be social media gurus. Communicators Beth Harte and Geoff Livingston added nine more conversations (or “memes,” as they're often called) that are dull and played out and need to stop now, such as posts about personal branding and social media cliques. “Have you been to high school?” Harte and Livingston wrote. “The world hasn’t changed much since then. So why is it social media seems to propel us back to high school behavior?” Read on.
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Portfolio:
Bad news for residents of Detroit, L.A., and Cleveland — you live in the top three most stressed-out cities, according to a Portfolio magazine study. The study ranked the stress levels of America’s 50 biggest metro areas. Rounding out the top five are Riverside, Calif., and St. Louis. New York City ranked sixth; Chicago took No. 8. The least stressed-out city is Salt Lake City, followed by Virginia Beach-Norfolk and Minneapolis/St. Paul. (Here’s a pdf of the list.)
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The Next Web:
It’s a huge step with huge implications, although Lauren Fisher writes on The Next Web that it’s too soon to tell how bloggers will affect the news agenda. “We’ve already seen some developments in this area, such as publishers employing bloggers on the ground, but I think this goes one further than that,” she writes. “The announcement has served to recognize the work that bloggers put into breaking and reporting stories.” It’s also not clear what the blogger attribution will look like. We’ll be keeping an eye on this one. — Susan Young
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PR in Your Pajamas:
Do you think like a journalist? After reading this post, you may be well on your way. Here are 15 topics that will help you or your client score ink. — Matthew Royse
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The Telegraph:
The sheer ignorance and stupidity of this tweet is mind-blowing — especially when it comes from an Olympic gold medalist. Here’s the scoop. Over the weekend, Stephanie Rice, an Australian swimmer, tweeted: “Suck on that f******!” Except she didn’t use asterisks. The tweet was a reaction to Australia’s win over South Africa in Rugby. She has deleted the tweet and apologized. But it was too little, too late for her sponsor, the luxury automaker Jaguar. It dropped its contract with Rice and repossessed her Jaguar. Someone please repossess her Twitter account.
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Brass Tack Thinking:
Have we let our lack of patience get the best of us? Do we overreact at the drop of a hat and slam companies using social media, when we could simply lodge a level-headed complaint and wait for companies to meet us halfway? Communications strategist Amber Naslund suggests we take a deep breath before impaling companies on the social media stake, and instead adopt a more cautious approach. After all, if we want companies in the social space, it has to be a safe place for everyone. Except, of course, when someone totally messes with you. Read on. — Claire Celsi
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Watch This:
Give up? It’s Eric Schmidt, the CEO of Google — if you guessed Mark Zuckerberg you get partial credit — at least that’s how he’s depicted in this short video slamming the search giant for betraying its “Don’t Be Evil” ethos and warning people about their lack of privacy online. Interesting and creepy. Watch. Related The Wall Street Journal Are you ready for a Google search bar on your TV? It’s called Google TV, and it’s rolling out next year.
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Ink Rebels:
So you just wrote and published your most insightful blog post to date. You were inspired, fired up on caffeine, and ready to write — now if only people would read it. With all the noise out there, writing a killer post is only half the battle. The other half is promoting it. Good thing the website Ink Rebels shared 10 places online where you can promote that wonderful post.
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Mashable:
Working on the digital end of public relations requires a special kind of person, writes Mashable’s Stephanie Marcus. “Digital PR requires social grace and the ability to think on your feet,” she writes. “You need to be able to develop brands, promote them across dozens of channels, and reach out to hundreds of reporters and bloggers.” Marcus spoke with several leaders in the digital PR world to learn what it takes to land this kind of job. Get out your notebooks — or iPads.
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PR Fuel:
A PRWeb study last year found that 94 percent of PR pros see value in including videos in press releases; however, only a handful of respondents had actually tried it. Want to join this exclusive crew? PR Fuel offered tips for including video in your next press release.
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Presentation Zen:
What can Monty Python teach you about being creative? Comedian and Monty Python member John Cleese talks in this 10-minute video about the importance of making time to let your ideas flow. Instead of multitasking and attempting to think of last-minute ideas, try setting up time for creative thinking. That means no Twitter. No e-mail. No TV. How do you keep interruptions away? Do you value time and space for yourself? — Allan Schoenberg
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Daily Mail:
Is Facebook on the student social-media endangered list? A new study suggests it might be, undermining the theory that young people’s brains are better at multitasking on digital gadgets. The study found that “students who use Facebook while they study get significantly lower grades than those who do not,” reports the Daily Mail. This study could have a profound impact on not only parents but on communicators, too. — Adam Vincenzini
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Next Level Blog:
You've heard the incredible story of the 33 Chilean miners trapped underground for the past month. Executive coach Scott Eblin claims these men are showing leadership skills by sharing leaderships roles, drawing strength from their natural talents and gifts, and keeping the whole person in mind. In a world of all talk and no walk, some CEOs could learn a few things from these humble men. — Claire Celsi
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PR Daily:
Don't wait until the end of your media relations campaign to think about measurement. Build them into your plan at the beginning. In an upcoming PR Daily webinar, Ketchum's Dr. David Rockland will show you how to design your own measurement program inexpensively and to work with the newly adopted Barcelona Principles of PR Measurement. Read more about this event.
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PR Conversations:
PR pro Heather Yaxley at PR Conversations has ruffled some feathers in the blogosphere with her provocative post on the “truth about journalism,” in which she defends the role of PR and contends that “high-quality journalists” are a dying breed. She also insists that PR is not to blame for the devaluation of the news. “Public relations gets the blame for lowering standards — it is our fault that celebrity culture is rife in media coverage (even the so called ‘quality media’),” she writes. “But could publicists be so successful if the media wasn’t so open to such stories. Chicken and egg situation.” — Claire Celsi (Screenshot via)
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