Topics

• Social Media
• Public Relations
• How to Pitch
• Corporate Social Responsibility

Must-Read Articles

• Create an online newsroom that reporters will love

  A marketing expert outlines 10 things to attract and enlighten journalists.

• Poll: Budget cuts make for leaner, more focused comms efforts

  Social media and standard PR outreach increase as communicators are forced to do more with less.

• 3 tools for sharing micro-content online

  Leveraging your connections is easy—and essential.

• The key to catching a reporter's eye? Pitch like one

  Here’s how a former journalist gets Kaiser Permanente the coverage it wants.

• From David Pogue, keys to pitching him and other journalists

  Essential dos and don’ts for PR professionals.

• As floods hit, R.I. delivered updates via social media

  State’s DOT posted road closings and other essential info and saw a surge in fans and followers.

• To pitch Vanity Fair, you must first build a relationship

  How to begin a discussion with one of the magazine’s contributing editors, Michael Wolff.

• Kindle your creativity: 3 tactics to help you bolster your writing

  Authors’ shining examples are out there, waiting to inspire.

• 7 ways to drive traffic to your company’s YouTube videos

  Searchability and helpful tools enhance this already powerful visual venue.

• Einstein Bros. uses social media to draw and keep a fan base

  Its free-bagel-and-a-schmear campaign was only the beginning.

• What I learned by not going to South by Southwest

  4 ways to advance your professional goals by not attending the interactive festival.

• CSR is critical to McDonald’s employee communication

  A look at how the fast-food giant tells employees about corporate social responsibility.  

MyRagan

Join the conversation.

• Do deadlines help or hinder your writing?

  A MyRagan-ite wants to know if writing under deadline sparks creativity or leaves you stressed out and your prose dull and uninspired.

• What 'old school' communication tools do you miss?

  One MyRagan-ite fondly remembers the days when she used Wite-Out. What about you?

• 3 reasons communicators need a Google Voice account

  A MyRagan-ite, afraid Google will eliminate Google Voice, explains why it's a great app for business people.

• Does your company have a mobile intranet?

  According to one report, 30 percent of intranets this year have mobile components.

• When's the best time to write?

  A MyRagan-ite wants to know when your creative juices are most potent.

• How is your company handling video?

  A MyRagan-ite's IT department is squashing her dreams of streaming video.

Think Tank

Free Webinars & White Papers

• A PR Insider's Guide to Video

  Cross-Platform Media, television, Web Video, Larry Moskowitz, campaigns

• Social Media and PR

  Social Media, Public Relations

• The Five Deadly Sins of B2B Marketing

  Marketing, How to Pitch