HMC News MustReads http://www.hmcnews.com/ME2/Console/XmlSyndication/Display/RSS.asp?xsid=3AF85E87311D4221AEA7B60276B306A4 Fresh Articles about Health Care CSR is critical to McDonald’s employee communication http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=3EA833640A0047B396CFFC802E41D0A4 A look at how the fast-food giant tells employees about corporate social responsibility.   Mon, 30 Aug 2010 13:47:00 EST 3EA833640A0047B396CFFC802E41D0A4 How to pitch USA Today’s bloggers http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=C1E8452F4769441EAE13FEFAA0FBE988 The newspaper's online editor gives PR pros the skinny on popular blogs.  Wed, 18 Aug 2010 14:09:55 EST C1E8452F4769441EAE13FEFAA0FBE988 7 ways to drive traffic to your company’s YouTube videos http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=B3530C28C9704123815A2C4FDA603EEB Searchability and helpful tools enhance this already powerful visual venue. Tue, 10 Aug 2010 11:37:59 EST B3530C28C9704123815A2C4FDA603EEB Poll: Budget cuts make for leaner, more focused comms efforts http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=1D0B838C27E74A00A183695E119391D9 Social media and standard PR outreach increase as communicators are forced to do more with less. Tue, 27 Jul 2010 17:21:22 EST 1D0B838C27E74A00A183695E119391D9 The key to catching a reporter's eye? Pitch like one http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=D675EC648D2B48E983E9906869361D67 Here’s how a former journalist gets Kaiser Permanente the coverage it wants. Mon, 21 Jun 2010 12:38:36 EST D675EC648D2B48E983E9906869361D67 Create an online newsroom that reporters will love http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=6276DD2E6E2F424DB17D65428A5A0F3E A marketing expert outlines 10 things to attract and enlighten journalists. Wed, 02 Jun 2010 08:41:29 EST 6276DD2E6E2F424DB17D65428A5A0F3E From David Pogue, keys to pitching him and other journalists http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=A935300C2B3E4531955B558D915908F5 Essential dos and don’ts for PR professionals. Mon, 03 May 2010 12:56:24 EST A935300C2B3E4531955B558D915908F5 As floods hit, R.I. delivered updates via social media http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=4D7D92E9FE114C25BDD65C27C6E7275D State’s DOT posted road closings and other essential info and saw a surge in fans and followers. Mon, 03 May 2010 12:55:29 EST 4D7D92E9FE114C25BDD65C27C6E7275D Kindle your creativity: 3 tactics to help you bolster your writing http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=11ECA7827B23413294EA28885F97C309 Authors’ shining examples are out there, waiting to inspire. Thu, 29 Apr 2010 00:30:32 EST 11ECA7827B23413294EA28885F97C309 3 tools for sharing micro-content online http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=DA47E42A035B4A749486105B09A009EB Leveraging your connections is easy—and essential. Thu, 29 Apr 2010 00:29:57 EST DA47E42A035B4A749486105B09A009EB To pitch Vanity Fair , you must first build a relationship http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=3E6DC2AC97D8496DA4167F1063CDD8EC How to begin a discussion with one of the magazine’s contributing editors, Michael Wolff. Tue, 20 Apr 2010 16:58:13 EST 3E6DC2AC97D8496DA4167F1063CDD8EC Einstein Bros. uses social media to draw and keep a fan base http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=06AED3AC649240D29026459DA4E9233E Its free-bagel-and-a-schmear campaign was only the beginning. Thu, 25 Mar 2010 18:02:35 EST 06AED3AC649240D29026459DA4E9233E What I learned by not going to South by Southwest http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=F5DD1C0D1B7E459FA11607B7F9A9D50D 4 ways to advance your professional goals by not attending the interactive festival. Thu, 25 Mar 2010 17:57:42 EST F5DD1C0D1B7E459FA11607B7F9A9D50D PR pros: How to get your CEO’s attention http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=D7D2FE63332F4E60BFAA5DEE29CA4C30 Use market research to create meaningful PR plans. Sun, 17 Jan 2010 15:42:31 EST D7D2FE63332F4E60BFAA5DEE29CA4C30 E-mail subject lines in 8 words or less http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=75756CA6438446A2A5C5D6A7F049EEBB Short and punchy is the way to persuade a reporter to open your e-mail. Sun, 17 Jan 2010 15:41:53 EST 75756CA6438446A2A5C5D6A7F049EEBB Are your grammar skills up to par? http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=391F12B8EDB04516A3463D9BB2D60084 Test your ability to spot and correct grammatical mistakes. Sun, 17 Jan 2010 15:32:05 EST 391F12B8EDB04516A3463D9BB2D60084 6 indicators of hope in PR measurement http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=364D2A24B87A4D278DD05FF94BDC5E19 Metrics old and new may soon slake the thirst for ROI in social media. Mon, 07 Dec 2009 20:14:55 EST 364D2A24B87A4D278DD05FF94BDC5E19 What did Brown do for itself? UPS’ tips for image polishing http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=6F07B423FBC748BD96A91FD5D375B380 Sometimes no news is bad news for a high-profile brand’s reputation. Mon, 07 Dec 2009 20:07:55 EST 6F07B423FBC748BD96A91FD5D375B380 10 outrageous public statements that never happened—except for one http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=2CC92333FB724728AB453F04BE139FFE Match the statement to the person who could have issued it. Mon, 07 Dec 2009 20:07:11 EST 2CC92333FB724728AB453F04BE139FFE 3 ways to make your annual report greener (cheaper, too) http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=2A42A7DBF52F4A7AB61DCBB6A0585043 SEC requirements aside, there are smarter ways to distribute all that information. Sun, 08 Nov 2009 14:06:04 EST 2A42A7DBF52F4A7AB61DCBB6A0585043 Flack: What’s in a name? http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=F2F104A41C664111AB1D72FB69AA6389 A look at where the arguably derogatory term comes from and what it means today. Sun, 08 Nov 2009 13:59:08 EST F2F104A41C664111AB1D72FB69AA6389 When CEOs speak: How execs’ quotes doom your pitches http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=35158A33260843F4AEB5775D86F6BFA5 Hackneyed, self-centered ‘excitement’ deflects focus from your real target—your customer. Sun, 08 Nov 2009 13:55:02 EST 35158A33260843F4AEB5775D86F6BFA5 Can you speak consultant? http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=2D951BCEEA2E4F449DD7D66A5216D0E3 Five killer phrases guaranteed to impress honchos everywhere. Fri, 23 Oct 2009 17:02:01 EST 2D951BCEEA2E4F449DD7D66A5216D0E3 How to pitch a busy TV reporter http://www.hmcnews.com/ME2/Sites/dirmod.asp?sid=&nm=&type=&tier=4&taxonomyid=BC24700DD431471696FFB81D92542674&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=5F41200A535341AD8E013330C55EA38D&id=D50A9961AE2E495A9EEF44FF45C1D3CB WGN TV’s (Channel 9, Chicago) medical reporter Dina Bair wants to read your pitch, not hear it, and she wants to read it when you’re going to bed. Sun, 18 Oct 2009 20:32:38 EST D50A9961AE2E495A9EEF44FF45C1D3CB